If you cast your mind back just a couple of weeks, you’ll remember the hoo-haa that preceded the General Data Protection Regulation coming into force.

Every Tom, Dick and Henrietta was emailing their list, asking them to ‘opt back in’, and snake oil salespeople galore were making money from the GDPR fear.

I decided to cut through the clutter, and provide a DIY GDPR For Golf Clubs product, containing all the templates you need to get GDPR compliant when it comes to handling your employees and their data.

And – unsurprisingly – I sold A LOT of them.

Running up to the May 25^th deadline, the interest in them intensified, to the point where my team and I were super busy getting them out of the door in time.

It got me thinking though: people were taking action on a regulation that hadn’t even come into force yet, because they were scared of the repercussions of not taking action.

But despite that, every single week, every single day, golf club managers remain totally and utterly UN-compliant in numerous other areas of employment law.

Read More…

I had a call on Saturday from my bank’s fraud department.

They were concerned about some transactions on my account.

Unfortunately, I couldn’t identify one of them and I couldn’t look it up at the time, as I was out with Comet.

So the lady asked me to call back once I knew one way or the other.

No problem at all.

Until…

Read More…

If you’ve been in business for a while, you’ll be familiar with the trends coming round and round again.

And often in small business marketing, with marketers trying to sell new initiatives all the time, methods die and then rise from the ashes like a phoenix, only to be pronounced dead again when the marketer needs to sell a new service.

And particularly with GDPR coming in, the death of email marketing has been predicted – again.

But I met a business owner last week that shows how silly it would be for us to believe this prediction.

Read More…

What a beautiful weekend we had, eh?

I’ve no doubt that your course was super busy, and you barely had time to draw breath, let alone think about the incredibly important thing that’s happening this Friday.

Yes, that’s right – the first day of the General Data Protection Regulations.

Read More…

If you’ve been in business for a while, you’ll be familiar with the trends coming round and round again.

And often in small business marketing, with marketers trying to sell new initiatives all the time, methods die and then rise from the ashes like a phoenix, only to be pronounced dead again when the marketer needs to sell a new service.

And particularly with GDPR coming in, the death of email marketing has been predicted – again.

But I met a business owner last week that shows how silly it would be for us to believe this prediction.

Read More…

What’s the acronym you’ve heard most this year?

For me, there’s only one answer:

GDPR.

The whole country’s been swept up into widespread panic, with all and sundry concerned that they won’t be ‘compliant’.

And up until now, I’ve stayed silent on it.

But I’m breaking that silence now – click HERE to understand exactly how concerned you should be about GDPR, and the steps you need to take to safeguard your club’s future.

Once you’ve read what I’ve written, I’d love to know what you think, so hit reply and let me know.