I went to a networking group last week.
I love networking. I enjoy the buzz of meeting new people, understanding more about different industries and hearing stories about how people have made sales and businesses in various areas and niches.
But I don’t do it much these days, for the simple reason that I’ve found other marketing channels which work more effectively.
And last week, I had a worked example of why I stopped networking.
During my 30-second spiel, I offered to send everyone my very entertaining weekly email, explaining that they could unsubscribe if they weren’t interested.
Afterwards, one lady came over and said that as SHE didn’t have any staff, there was no point in her receiving my email.
This blew me away. Just minutes earlier we’d had a 20-minute presentation about how it’s not who is IN the room that matters the most; it’s who they know outside the room.