Does GDPR mean email marketing is dead?
If you’ve been in business for a while, you’ll be familiar with the trends coming round and round again.
And often in small business marketing, with marketers trying to sell new initiatives all the time, methods die and then rise from the ashes like a phoenix, only to be pronounced dead again when the marketer needs to sell a new service.
And particularly with GDPR coming in, the death of email marketing has been predicted – again.
But I met a business owner last week that shows how silly it would be for us to believe this prediction.