It’s now less than a year until – fingers crossed – my youngest child will be leaving home for university.
And as much as I love to faux-moan about him, I also love having him around, and everyone’s been telling me how much I’m going to miss having children in the house.
So I decided to do something about it to get ahead of the curve, and started looking for a holiday I’d NEVER take the children on, even though they’re both adults now.
Long story short, I’m now scheduled for a transatlantic cruise on the Queen Mary 2 to New York, with a balcony cabin; proper bucket list stuff.
I’m a researcher, so I spent quite a bit of time looking around the different cruise websites before making my choice.
And as a result, I’m now receiving a heavy dose of cruise-related marketing, which means that even though I’ve got holidays booked, I still find myself searching for more.
Whether the marketing is “too much” is a personal preference; I personally get a lot of positive escapism from daydreaming about where to go next.
But whether you like being marketed to or not, one thing’s for sure: it’s devastatingly effective.
Because now, when I think of holidays, I’m ONLY thinking of cruises.
Which puts the cruise companies in the box seat when I come to book my next holiday.
If you’re not in regular communication with your audience, highlighting who you are, and what you provide, you’re missing out on the opportunity to be the first name they think of when they come to buy whatever it is you sell.
And solving that problem is as simple as sending an email. Just like this one.
P.S. Oh, and in case you forgot, we do HR and people management :)